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PROBLEM STATEMENT

Why SMSB

In India, a woman dies of Breast Cancer every 8 minutes. The high mortality rate is due to lack of awareness and delay in screening and diagnosis. Only 9 out of 100 women have ever participated in Breast Cancer Screening in India, as per NFHS-5. Since many women with Breast Cancer might not show any symptoms, hence, regular Breast Cancer Screening is important.

Preventative health education is neither a part of school curriculums nor a part of at-home education.

To address the need to a population as big as India, there is a need for health innovation.

Women find out about their status instantly if they are NOT AT RISK.

Women that are suspected are instantly aligned with the subsequent testing to confirm their diagnosis without delay.

Self Breast Examination is an important tool to detect breast cancer early. All women must be trained on examining themselves at home.

A painless, radiation free and affordable health tool aims to tackle the inhibitions that are keeping women away from health centres.

ABOUT THE PROJECT

Project Overview

In July 2024, We have launched the project “Swasth Mahila Swasth Bharat” in collaboration with Xiaomi India, to screen 1,50,000 Women for Breast Cancer and Educate more than 300,000 women on Breast Cancer Awareness and self breast -examination.We introduced a low-cost technology innovation for breast cancer screening across 15 aspirational districts in 15 states with the deployment of 60 such devices, operated by a 75 member team to implement this program. Target Beneficiaries: Women aged 25-65 from diverse backgrounds.

Project Objective

  • Awareness Creation: Educate women on breast cancer risks and self-breast examination.
  • Free Screening Access: Provide safe Breast Cancer Screening to under-represented and under-resourced communities.
  • Early Detection: Ensure early detection of Breast Cancer and timely treatment.
  • Healthcare Workforce Training: Train ANMs and nursing staff for effective screening.
  • Community Engagement: Conduct awareness campaigns and educational sessions.
Easy, Scalable & Sustainable

Our Process

technology & innovation

iBreastExam (iBE) Device

ABOUT REACH

Project Locations

OUR GOAL

Expected Impact

  • Increased Awareness: More people are educated and take preventive health measures.
  • Early Detection: Through population based screening, we will be able to detect early signs of breast cancer in time.
  • Timely Referral and Treatment: Diagnosed cases are sent for timely tests and treatment.
  • Healthcare Workforce Training: Trained healthcare workers equipped to perform breast cancer screening in the future.
  • Navigation Support: YWC will provide continuous advisory and patient navigation support, with continued usage of iBE devices for the achievement of long term screening goals.

"Swasth Mahila Swasth Bharat" A Project To Screen 1.5 Lakh Women for Breast Cancer

561

+

Total Women Screened

91

Suspected Cases

0

Positive Cases

0

Undergoing Treatment

Last Updated: 05-Oct-2024

Client
TOGETHER WE CAN

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world’s leading smartphone companies. In June 2024, the MAU reached approximately 675.8 million globally. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, reached approximately 822.2 million smart devices connected to its platform (excluding smartphones, laptops and tablets) as of June 30, 2024. Xiaomi products are present in more than 100 countries and regions around the world. In August 2024, Xiaomi was included in the Fortune Global 500 list for the sixth year in a row.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.”

WHAT OUR LEADERS SAY

Founder’s Message

The 'Swasth Mahila Swasth Bharat' campaign is a crucial step in our fight against breast cancer in India. Despite limited awareness and access to screening, especially in rural areas, we're determined to make a difference. Xiaomi India's support is instrumental in scaling our efforts to reach 1.5 lakh women across 15 states. Their commitment is truly commendable. Together, we're not just screening for breast cancer; we're empowering women with knowledge and early detection tools. We are grateful to Xiaomi for their partnership in this initiative.

Sincerely,
YUVRAJ SINGH

Founder & Ex-Indian Cricketer

Muralikrishnan B.

President - Xiaomi India

Partner’s Message

In our decade-long journey in India, we have evolved beyond being a technology brand by leveraging our extensive network for meaningful social change. The stark reality that a woman in India dies of breast cancer every 6 minutes, with 70% of cases diagnosed in advanced stages due to lack of screening, underscores the urgency of our mission. We're proud to join forces with the Yuvraj Singh Foundation (YouWeCan), harnessing our technological expertise to drive large-scale impact. Together, we aim to break stigmas, spread awareness, and enable early detection - potentially saving countless lives. This initiative embodies our commitment to India, extending far beyond innovation to address critical health challenges and create lasting positive change.

FEATURING ON

News & Events

June 24, 2024

The Growing Burden of Breast Cancer in India: A Call...

Breast cancer has emerged as a significant health concern in...

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June 24, 2024

Breast Cancer in India: Present Scen...

Breast cancer (BC) is the most common malignancy among...

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June 24, 2024

The Growing Burden of Breast Cancer in India: A Call...

Breast cancer has emerged as a significant health concern in...

read more
June 24, 2024

Breast Cancer in India: Present Scen...

Breast cancer (BC) is the most common malignancy among...

read more
June 24, 2024

The Growing Burden of Breast Cancer in India: A Call...

Breast cancer has emerged as a significant health concern in...

read more
June 24, 2024

Breast Cancer in India: Present Scen...

Breast cancer (BC) is the most common malignancy among...

read more
June 24, 2024

The Growing Burden of Breast Cancer in India: A Call...

Breast cancer has emerged as a significant health concern in...

read more
June 24, 2024

Breast Cancer in India: Present Scen...

Breast cancer (BC) is the most common malignancy among...

read more

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